THANE, 3 FEB: The Food and Drugs Administration (FDA) of Maharashtra’s Konkan division has issued notices to more than 80 newspapers for publishing advertisements about the medicinal products that make tall claims regarding their effectiveness, a top official said today.
The advertisements typically talk about the products which contain sexual innuendos and assure of curing sexual dysfunctions.
"Besides serving notices on as many as 80 publications from across the state, the agency has filed a case against drug manufacturer Aryan Ayurved, based in Vasai, for giving misleading advertisements regarding Perfex Herbal Oil and Capsules and also seized products worth Rs 15 lakh from its factory while cancelling the licenses of eight such products," FDA Joint Commissioner for Konkan division, Mr S.T. Patil, told PTI today.
The case has been filed against the Drugs and Cosmetics Act and Rules, 1945 which states that no medicinal product could claim to prevent or cure or may convey to the intending user thereof any idea that it may prevent or cure, one or more diseases or ailments specified under Schedule J, Mr Patil said.
The agency has prosecuted 11 manufacturers of such products and has filed an FIR against 9 others for making false claims in their ads. Further legal action will follow after the police file a report about them, he said.
"The FDA will make use of the provisions under the Drugs and Magic Remedies (Objectionable Advertisements) Rules, 1955 and take action against the erring manufacturers," he added.
Explaining the agency’s stand, the officer said the notices were issued against newspapers publishing such ads in order to trace the manufacturers or persons who make such claims of treatments.
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